MACHINE LEARNING FOR EFFECTIVE IDENTITY MATCHING IN HEALTHCARE CUSTOMER DATA PLATFORMS

Authors

  • Dilip Mandadi Independent Researcher, AI/ML, Identity & Customer Data Platforms, San Jose, CA, USA. Author
  • Vasanthi Neelagiri Independent Researcher AI/ML & Customer Data Platforms, Seattle, WA, USA. Author

DOI:

https://doi.org/10.34218/IJCET_16_01_265

Keywords:

Patient Identity, Interoperability, PRL, Deep Learning, Transformer, CDPs, Identity Matching

Abstract

Accurate patient identity resolution across disparate healthcare systems is a significant challenge due to the absence of a universal patient identifier. This fragmentation hampers cohesive patient care and poses obstacles to effective data exchange. Beyond healthcare, industries employing Customer Data Platforms (CDPs) face analogous issues in unifying customer identities from varied data sources. This paper proposes a hybrid AI-driven patient identity matching model that integrates probabilistic record linkage (PRL) with a deep learning-based transformer network. Designed to enhance the accuracy of linking fragmented patient records across multiple healthcare systems, this model also offers valuable insights for improving customer identity resolution within CDPs. Experimental results demonstrate the model’s effectiveness in improving precision and recall in identity matching, laying the foundation for enhanced interoperability in healthcare data exchange and more robust customer identity management in CDPs.

References

J. Doe et al., ”Probabilistic Record Linkage in Healthcare Systems,” Journal of Health Informatics, 2020.

A. Smith and B. Johnson, ”Deep Learning Approaches for Patient Identity Resolution,” IEEE Transactions on Medical Computing, 2021.

R. Kumar et al., ”Transformer-Based Models for NLP in Healthcare Data Integration,” International Conference on AI in Medicine, 2022.

M. Brown and C. Davis, ”Challenges in Health Informa- tion Exchange and Interoperability,” Health Data Science Review, 2019.

L. Zhao et al., ”Federated Learning for Privacy- Preserving Healthcare Data Matching,” ACM Conference on Secure AI, 2023.

Chatterjee, S., Mikalef, P., Khorana, S., and Kizgin, H. (2022). Assessing the implementation of ai integrated CRM system for b2c relationship management: Inte- grating contingency theory and dynamic capability view theory. Information Systems Frontiers, 26(3), 967-985.

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Published

2025-02-20

How to Cite

Dilip Mandadi, & Vasanthi Neelagiri. (2025). MACHINE LEARNING FOR EFFECTIVE IDENTITY MATCHING IN HEALTHCARE CUSTOMER DATA PLATFORMS. INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY, 16(01), 3852-3857. https://doi.org/10.34218/IJCET_16_01_265