DIGITAL TRANSFORMATION: A CLOUD-BASED EVOLUTION IN TMT INDUSTRY
Keywords:
Digital Transformation, Cloud Computing, Enterprise Architecture, Business Process Automation, Customer Experience ManagementAbstract
This article examines a comprehensive digital transformation initiative undertaken by a leading Technology, Media, and Telecom (TMT) organization in the United States. The transformation journey encompassed the modernization of legacy infrastructure through cloud adoption, addressing challenges in system integration, process automation, and customer experience enhancement. The article initiative followed a structured approach, beginning with a detailed blueprinting phase and proceeding through carefully orchestrated implementation stages. The organization implemented an integrated suite of cloud solutions, including CRM, e-commerce, configure-price-quote (CPQ), enterprise resource planning (ERP), and enterprise performance management (EPM) systems. This transformation resulted in significant improvements across operational efficiency, business model innovation, and customer engagement metrics. The article demonstrates how strategic cloud adoption, coupled with robust change management and enterprise architecture governance, can drive substantial business value and competitive advantage in the TMT sector.
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Copyright (c) 2025 Vinay Kumar Ankusarao (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
