. REAL-TIME CUSTOMER PROFILING WITH GENERATIVE AI
Keywords:
Customer Profiling, Generative AI, Machine Learning, Real-time Analytics, System ArchitectureAbstract
Real-time customer profiling with Generative AI represents a transformative approach in how businesses understand and serve their customers in today's digital landscape. This technical article explores the comprehensive architecture for implementing customer profiling systems that combine traditional data processing with advanced AI capabilities. The system incorporates multiple components including data source integration, real-time data ingestion, advanced processing pipelines, dynamic profile creation, advanced modeling and scoring, and real-time decision engines. Through the integration of structured and unstructured data sources, coupled with sophisticated AI models, organizations can achieve significant improvements in customer understanding, operational efficiency, and service delivery. The implementation considerations address crucial aspects of scalability, security, and performance optimization, providing a blueprint for organizations seeking to enhance their customer engagement capabilities.
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Copyright (c) 2025 Rajkumar Sukumar (Author)
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