AI-DRIVEN DATA GOVERNANCE IN SALES AND MARKETING: SECURING COMPLIANCE AND TRUST
DOI:
https://doi.org/10.34218/IJCET_16_02_027Keywords:
AI, Sales, Data Governance, MarketingAbstract
This paper seeks to enable trustworthy governance of AI based on data, and explains the principles and mechanisms supporting such data governance framework. Embedding governance in AI systems enables organizations to protect sensitive data, minimize risks, moderate innovation with ethical responsibility and they achieve strategic advantage.
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Copyright (c) 2025 Bhagya Laxmi Vangala (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
