TRANSFORMING PHARMACEUTICAL PATIENT CARE: A SYSTEMATIC ANALYSIS OF CRM AUTOMATION IMPLEMENTATION AND OUTCOMES
DOI:
https://doi.org/10.34218/IJCET_16_01_247Keywords:
CRM Automation, Pharmaceutical Patient Support, Healthcare Technology Integration, Patient Access Optimization, Digital Healthcare TransformationAbstract
This article explores the transformative impact of Customer Relationship Management (CRM) automation on pharmaceutical patient support programs and healthcare delivery systems. Through analysis of implementation case studies and industry data, we investigate how CRM automation mitigates traditional bottlenecks in patient access, streamlines operational workflows, and enhances stakeholder communication. The article explores key applications including automated patient onboarding, electronic prescribing integration, and compliance management, while examining the challenges and solutions in implementation processes. The findings demonstrate that CRM automation significantly reduces patient access timelines, alleviates administrative burden, and enhances data accuracy across pharmaceutical support programs. Furthermore, the article also reveals critical success factors for implementation, including robust data security measures, effective change management strategies, and seamless integration with existing healthcare systems. These insights offer actionable strategies for pharmaceutical companies seeking to optimize their patient support programs and maintain competitive advantage in an evolving healthcare landscape. The article concludes by offering practical recommendations for successful CRM automation adoption and highlighting areas for future research in pharmaceutical patient care delivery.
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Copyright (c) 2025 Jaymin Harishkumar Sutarwala (Author)
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