STRATEGIC INTEGRATION OF PRODUCT VARIETY MANAGEMENT, SUPPLY CHAIN OPTIMIZATION, AND PRODUCT INNOVATION: A FRAMEWORK FOR OPERATIONAL EXCELLENCE
DOI:
https://doi.org/10.34218/IJCET_16_01_235Keywords:
Digital Transformation, Industry 4.0, Manufacturing Optimization, Supply Chain Integration, Technological InnovationAbstract
This comprehensive article examines the strategic integration of Product Variety Management (PVM), Supply Chain Optimization (SCO), and Product Innovation (PI) as a framework for achieving operational excellence in modern manufacturing environments. The article investigates how organizations can effectively balance diverse customer demands, supply chain resilience, and continuous innovation while maintaining operational efficiency. Through article of multiple case studies and empirical analysis, the article demonstrates the significant impact of integrated approaches on organizational performance, particularly in the context of digital transformation and Industry 4.0 adoption. The framework presents key success factors, implementation methodologies, and mitigation strategies for common challenges, while also exploring the role of emerging technologies such as digital twins, artificial intelligence, and IoT in manufacturing operations.
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