TRANSFORMING CUSTOMER ENGAGEMENT WITH AI-POWERED CONVERSATIONAL WEBSITES
DOI:
https://doi.org/10.34218/IJCET_16_01_138Keywords:
Conversational AI, Customer Engagement, Natural Language Processing, Digital Transformation, User ExperienceAbstract
The integration of conversational AI in website interactions marks a revolutionary transformation in customer engagement and digital experience. This technological advancement enables websites to comprehend and respond to user queries through natural language processing, fundamentally changing how users interact with digital platforms. Through Large Language Models and generative AI, these systems create dynamic conversational interfaces that enhance navigation efficiency, reduce support costs, and improve customer satisfaction. The implementation of conversational AI demonstrates significant improvements in query resolution, response times, and user engagement while addressing challenges in data security, integration complexity, and system maintenance. As the technology evolves, it promises enhanced capabilities in multilingual support, emotional intelligence, and seamless integration with emerging technologies, positioning organizations at the forefront of digital innovation.
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Copyright (c) 2025 Venkata Narasimha Sagar Gandha (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
