[1]
Karthik Ramakrishnan, “THE INFLUENCE OF DECOY PRICING ON CONSUMER DECISION-MAKING: A COMPREHENSIVE ANALYSIS”, IJCET, vol. 16, no. 01, pp. 138–150, Jan. 2025, Accessed: Jun. 22, 2025. [Online]. Available: https://ijcet.in/index.php/ijcet/article/view/193