Aishwaryaa Vasudevan (2025) “ARTIFICIAL INTELLIGENCE IN PUBLIC RELATIONS ANALYTICS: A FRAMEWORK FOR ENHANCED DECISION-MAKING AND STRATEGIC INSIGHTS”, INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY, 16(01), pp. 1191–1206. Available at: https://ijcet.in/index.php/ijcet/article/view/275 (Accessed: 11 March 2026).