AVINASH RAHUL GUDIMETLA. ADVANCED REAL-TIME AUDIENCE SEGMENTATION: A NOVEL APPROACH FOR STREAMING MEDIA SERVICES. INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY, [S. l.], v. 16, n. 01, p. 3971–3986, 2025. DOI: 10.34218/IJCET_16_01_273. Disponível em: https://ijcet.in/index.php/ijcet/article/view/IJCET_16_01_273.. Acesso em: 4 feb. 2026.