KARTHIK RAMAKRISHNAN. THE INFLUENCE OF DECOY PRICING ON CONSUMER DECISION-MAKING: A COMPREHENSIVE ANALYSIS. INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY, [S. l.], v. 16, n. 01, p. 138–150, 2025. Disponível em: https://ijcet.in/index.php/ijcet/article/view/193.. Acesso em: 22 jun. 2025.