SOWMYA KOTHA. THE IMPACT OF ADVANCED ANALYTICS AND AI-DRIVEN INSIGHTS ON DATA-DRIVEN DECISION-MAKING IN MARKETING. INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY, [S. l.], v. 15, n. 06, p. 106–116, 2024. Disponível em: https://ijcet.in/index.php/ijcet/article/view/62.. Acesso em: 23 jun. 2025.