RITU GODBOLE. THE IMPACT AND BENEFITS OF E-COMMERCE PERSONALIZATION: A TECHNICAL ANALYSIS. INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY, [S. l.], v. 15, n. 06, p. 1291–1301, 2024. Disponível em: https://ijcet.in/index.php/ijcet/article/view/25.. Acesso em: 23 jun. 2025.